TALK ABOUT GOOD TASTE! ONE OF OUR BETTER LOCAL RESTAURANTS NOT ONLY SERVES GREAT FOOD, BUT ALSO HAS GREAT DECORATIONS. (ALL THEY NEED NOW IS A COPY OF THE GREAT MYSTERY NOVEL TITLED, THE PRESLEY PLOT!) MAYBE I SHOULD STROLL DOWN TO BARTON SPRINGS ROAD AND TALK TO THE OWNER! ADIOS AMIGOS & AMIGETTES!
The story behind Chuy’s Elvis shrine and more
Austin Business Journal by Vicky Garza, Staff Writer
Date: Monday, July 30, 2012, 12:22pm CDT
Founders Mike Young and John Zapp spent all their money opening the original Chuy’s on Barton Springs Road, and they had nothing left to decorate the restaurant with. They used their last few dollars to buy two velvet paintings, one of Elvis Presley and one of Stevie Wonder. Customers started bringing in their own Elvis memorabilia, creating the original Elvis shrine. Along with its customers, Chuy’s embraced Elvis and made him the restaurant’s patron saint.
By Vicky Garza
Staff Writer- Austin Business Journal
“Going public is a culmination of a lot of effort,” said Chuy’s (Nasdaq: CHUY) CEO Hislop, but said the only way to sustain a public company is to not lose sight of its roots and the effort it took to get to that point.
To keep Chuy’s weird, the company acculturates employees by hosting a culture club several times a year where they learn the stories behind the restaurant’s concept, decorations and mascot.
Ever wonder why the restaurants have shrines to Elvis or why the nacho bar is served out of the trunk of a classic car?
Click on the photos above to learn more, and read our post-IPO interview with Chuy’s CEO in the July 27 issue of theAustin Business Journal.